A Shop Called Moth

brand identity

Check out a sneak peek of some of the stationery from our latest branding project: A Shop Called Moth.

Run by Jocey Davidson, Moth is a beautiful new retail space in Albert Park selling women's fashion and jewellery from unique and exclusive labels such as Sachin and Babi, MiH Jeans, Chelsea Flower, Bishop of Seventh, Velvet by Graham & Spencer, Rachel Pally, Love Sam, Nougat, Ever, red engine, Pol and freepeople.

Shots styled by Claire Larritt-Evans and shot by Tony Mott.

ashopcalledmoth.com.au

» see all retail, stationery, print collateral, a shop called moth, signage, fashion

La Madre Bakery

brand identity

La Madre Bakery proudly bakes traditional and organic breads with a hands-on approach. This philosophy is carried through to La Madre's environmental awareness and ethic, as the team has developed initiatives to reduce the eco-footprint associated with baking.

We treated the re-brand as an opportunity to give La Madre more personality and unique character to differentiate them from their competition, as well as provide them with branding elements that are scalable, flexible and adaptable for maximum shelf presence.

Drawing inspiration from vintage flour tins of the 50 & 60's, the result is recognisable, comforting and a little bit quirky.

PS. Their bread really is delicious - find your nearest Melbourne La Madre stockist on their new website here.


» see all la madre bakery, food and wine, stationery

Health Insurance Consultants Australia

brand identity

HICA approached us in late 2009 to completely overhaul their branding and associated communications. A family business with thirty years in the industry, they were understandably precious about changing any established brand recognition. However, we made a compelling case for moving their brand and graphic design forward into new territory.

The result respects HICA's 'puzzle piece' symbol but reinterprets it for a modern audience.

See their new look website here.

» see all health insurance consultants australia

Evans Faull

brand identity

Evans Faull is based in Melbourne and provides a down-to-earth approach to HR services, offering professional insight with a personal touch.

The identity communicates a joining of forces; the feminine concepts of nurturing and masculine ideas of corporate sensibility fused to create a powerful new entity in Human Resources.

Evans Faull

» see all evans faull

Shebeen

brand identity

What is a Shebeen? Prohibited. A social pillar. A rendezvous for outcasts, boozers, the rich of life, the poor of opportunity. Mama's home-brewed firewater. Beautiful music. Kings and Queens. Exotic brews. Life-changing projects. A brand new sustainable enterprise. A new melbourne bar. A place to drink to the future. And help others whilst doing so. Opening soon(ish).

Swear Words has formed a proud partnership with Shebeen. Our branding, design and web marketing skills are helping the cause.

Read more about it here.

shebeen.com.au


» see all charity, food and wine, lifestyle

Market Lane Coffee

brand identity

Market Lane is a small, specialty micro-roaster and café, located in Prahran Market, Melbourne. They source and roast specialty coffee from single farms, estates and cooperatives.

Australian foodie royalty Fleur Studd approached Swear Words to design the identity for her über-chic café at the Prahran Market. From brand-naming through to design and implementation of the website, it has been a massively rewarding process.

Market Lane

Sexy shots styled by Claire Larritt-Evans

» see all food and wine, market lane, retail, print collateral, staionery, packaging

Melbourne Coffee Merchants

brand identity

Melbourne Coffee Merchants trade in specialty coffee; bringing to Australia the finest green beans from single farms, estates and co-ops around the world.

Combining raw and rustic textures with a coffee-berry inspired symbol and pattern, Swear Words developed an identity that reflects MCM's integrity, honest approach and premium offering.

www.melbournecoffeemerchants.com.au

» see all melbourne coffee merchants, food and wine, stationery

The Winemakers of Rutherglen

brand identity

It was our honour to assist in rebranding the Rutherglen wine region of Victoria. Famous for producing some of the best fortified wines in the world, and a legendary exponent of Durif, Rutherglen is also home to some of the most experimental, forward-thinking and unique winemakers in Australia. With their rare, ancient rootstocks and unique terroir, Rutherglen is a region to watch.

Our goal when designing the identity system was to respect the history of the region and communicate elegance, sophistication and enthusiasm. There will be many applications to show off as the identity evolves...

Shots styled by Claire Larritt-Evans and shot by Tony Mott.

» see all food and wine, invite, typography, winemakers of rutherglen, claire larritt-evans

Magic Picture Framing

brand identity

Our friend Winston from Magic Picture Framing asked us to design a new logotype and business card for him. Sometimes the simplest solutions are the most elegant...

The Wine Guide

brand identity

The Wine Guide offers independent wine expertise and a range of services to restaurants, bars and hotels. They assist venues in all facets of wine service, staff training, systems management and are also well versed in co-ordinating a diverse range of corporate events.

Legends of wine Ben and Dan asked Swear Words to establish their identity after our work with them for Sommelier's Australia.

The Wine Guide symbols represent the action of smelling the bouquet but are also an abstract representation of a type of code. A wine code that the Wine Guide helps to decipher.

Gregor & Lewis

brand identity

Gregor & Lewis is a boutique travel agency based in Noosa. Our challenge was to rebrand the business (formally World Travel Professionals) to reflect the tailor-made travel experience that the company provides.

Combining elements of nostalgia with bold colour and a quirky pattern, the brand presence is bold, stylish and playful.

» see all gregor & lewis, lifestyle, stationery, travel

Sommeliers Australia Annual Ball 2008

brand identity

2008 is the second year in a row Swear Words has been invited to create the collateral for one of the biggest nights in the service calender. It's always a pleasure to work with the Somms crew, a bunch of clever clogs doing good stuff for the industry.

"deco" was the brief - screen printing in gold and black for invites, menus, posters and tea towels was the solution. Designer Sophie Good created a beautiful pattern identity system for the evening that is more than meets the eye.

» see all food and wine, sommeliers australia, print collateral, typography

Victorian Downhill Mountain Bike Series 09/10

brand identity

For the third year in a row Swear Words are sponsoring the Victorian Downhill Mountain Bike Series. Our support for the sport we love extends from branding including logo/logotype design, number plates, posters, schedule cards, advertisements and posters through to full construction and maintenance of the series' website: vicdhseries.com

» see all cycling

Sommeliers Australia

brand identity

The Australian Sommeliers Association (ASA) Annual Ball 2007 -- an intoxicating mix of illustration, typography and fluorescence. Swear Words were asked to create the posters, invitations and menus for the hospitality party of the year.

Check out the 2008 gear here soon!

» see all sommeliers australia, poster, food and wine

Dig Marketing

brand identity

Dig is a specialist brand marketing and communications business working with some of Australia's leading drink, food and lifestyle brands.

Our challenge was to communicate the down-to-earth but savvy personality of the business, to differentiate them from their (sometimes stuffy) peers.

The solution involves a playful and strong logotype on earthy, textural stocks and imagery of the Diggers as children -- a reflection of their personality and a great icebreaker.

» see all dig marketing, stationery, typography

Lightstream Pictures

brand identity

Lightstream Pictures were originally a Melbourne based film production company and are now walking the talk in L.A.

When asked to update their identity and stationery, our brief was simply "Paul Currie loves black". We love a spot UV varnish, so the whole thing turned into a big fest of all things designy.

» see all lightstream pictures, stationery, film

McIvor Estate

brand identity

McIvor Estate lies in the heart of the "so hot right now" Southern Heathcote wine growing region of Victoria.
This boutique winery produces some lovely wines, and after few visits, and many tasting sessions, we came up with a bold yet elegant identity to represent what they are all about.

» see all mcivor estate, stationery, food and wine

Green Pass

brand identity

Peter Lovett's company Green Pass has all the services du jour - sustainability reports, emission reporting, carbon neutral certifications - to keep both the planet and your conscience clean.

Somehow we managed to incorporate all the clichés of the industry - green and blue, leaves and even a globe, all printed with vegetable inks on recycled stock - and pulled it off! It clearly communicates the ideals of the business, while standing out amongst its competitors as a clean and contemporary brand.

Peter loved it.

» see all stationery, green pass, environment, recycled

The Builders Arms

brand identity

The Builders Arms restaurant commissioned us to design a new identity that complements their eclectic refit, whilst communicating the heritage of the Fitzroy institution.

» see all builders arms, food and wine, stationery, typography

Felix Apparel

brand identity

Felix Apparel from Western Victoria's Mt Sturgeon, is a new technical clothing brand producing performance cycling apparel from Merino wool.

Swear Words was responsible for the brand's visual identity and all print collateral. Stay tuned for more, when the Felix brains trust launch this exciting brand.

» see all felix, fashion, sports, stationery, typography

DJL Architect

brand identity

DJL Architect creates beautiful, unique dwellings for discerning clients.

Inspired by Japanese seals, the DJL identity incorporates a rubber stamp as a strong, organic branding element to contrast with the starchiest of architectural plans.

» see all djl architect, architecture & interiors, stationery

The Goods Unlimited

brand identity

The Goods is a brand ambassador of quality gourmet food and wine across Australia. Earthy stocks and euro deli-style imagery combine with a clean logotype to communicate transparency and quality. Stay tuned for the launch of their new site -- we're on the case!

» see all the goods unlimited, food and wine, stationery, typography

Run Forrest

brand identity

Run Forrest "loves food, drink and design", as do the SW crew. It's brilliant matchmaking. Llawella Forrest let us go nuts with her identity and we ended up with a memorable logotype that communicates her personalised, professional approach.

» see all run forrest, marketing, stationery

King Island Pure

brand identity

Swear Words used beautiful imagery from King Island and an embossed, matte white plastic business card to communicate the purity and quality of the King Island Pure product.

» see all king island pure, food and wine, stationery

Liquid Ideas

brand identity

Liquid Ideas is a specialist marketing, public relations and events business within the "leisure and lifestyle" industries.

» see all liquid ideas, stationery, invite

Lola & Evie

brand identity

Lola & Evie is a Melbourne based fashion and snowboarding label. Swear Words has been responsible for all marketing material, including product catalogues, website, point of sale material, swing tags and garment branding. Sweet!

» see all lola & evie, fashion, sports, stationery