Swear Words

TOJI Sake – Identity and packaging for an exciting new Sake brand.

  • ART DIRECTION
    BRAND STRATEGY
    IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN
  • PHOTOFOLIOLIO, Maegan Brown
  • AWARDSAGDA DISTINCTION PACKAGING

Balancing the need for both a strong shelf presence, and a profound respect for tradition, the packaging and identity design for this unique Sake is a contemporary but unmistakably Japanese expression. Brewed in the Niigata province of Japan, its clean, tropical fruit character is deliciously approachable.

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Logomark for exciting new Sake brand TOJI Sake in Melbourne.
Logotype for exciting new Sake brand TOJI Sake in Melbourne.
Business Cards for exciting new Sake brand TOJI Sake in Melbourne.
Packaging Design for exciting new Sake brand TOJI Sake in Melbourne.
Label Design for exciting new Sake brand TOJI Sake in Melbourne.
Packaging Design for exciting new Sake brand TOJI Sake in Melbourne.
Bespoke Cards for exciting new Sake brand TOJI Sake in Melbourne.
Packaging Design for exciting new Sake brand TOJI Sake in Melbourne.
 

Swear Words works with founder-led businesses with clear ambition and a brand that needs to carry it.

Through strategy, naming, identity, packaging and language, we turn the value inside a business into something people can understand, remember and choose.

Since 2003, we’ve helped brands across food, drink, hospitality and beyond find their shape, sharpen their voice and earn their place.

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For more information or just a chat, email [email protected].