Swear Words

TOJI Sake – Identity and packaging for an exciting new Sake brand.

  • ART DIRECTION
    BRAND STRATEGY
    IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN
  • PHOTO — FOLIOLIO, Maegan Brown
  • AWARDS — AGDA DISTINCTION PACKAGING

Balancing the need for both a strong shelf presence, and a profound respect for tradition, the packaging and identity design for this unique Sake is a contemporary but unmistakably Japanese expression. Brewed in the Niigata province of Japan, its clean, tropical fruit character is deliciously approachable.

Read More
Logomark for exciting new Sake brand TOJI Sake in Melbourne.
Logotype for exciting new Sake brand TOJI Sake in Melbourne.
Business Cards for exciting new Sake brand TOJI Sake in Melbourne.
Packaging Design for exciting new Sake brand TOJI Sake in Melbourne.
Label Design for exciting new Sake brand TOJI Sake in Melbourne.
Packaging Design for exciting new Sake brand TOJI Sake in Melbourne.
Bespoke Cards for exciting new Sake brand TOJI Sake in Melbourne.
Packaging Design for exciting new Sake brand TOJI Sake in Melbourne.
 

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Since 2003, Swear Words has helped founder-led businesses turn good products and services into brands people want, remember and choose.

We work across naming, strategy, copy and identity, shaping the decisions that make a brand sharper: what it’s called, what it stands for, how it looks on a shelf, and how it feels in someone’s hand, kitchen, fridge or daily routine.

We’re best with people who care deeply about what they make. Regional producers getting ready for the shelf, service businesses growing beyond word of mouth, and larger teams that still want founder-level care in every decision.

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For more information or just a chat, email [email protected].