Swear Words

North Run – A bold introduction for a highly-anticipated wine.

  • IDENTITY DESIGN
    PACKAGING DESIGN

North Run is an elegant wine made by prominent sommelier-turned-winemaker Lincoln Riley. He wanted a striking label to make his new wine stand out on the shelf.

Our design references the broad horizon, unique fauna and history of the vineyard’s North Harcourt location in the Bendigo wine region.

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Swear Words works with founder-led businesses with clear ambition and a brand that needs to carry it.

Through strategy, naming, identity, packaging and language, we turn the value inside a business into something people can understand, remember and choose.

Since 2003, we’ve helped brands across food, drink, hospitality and beyond find their shape, sharpen their voice and earn their place.

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For more information or just a chat, email [email protected].