Swear Words

CellarSpace – Re-designing online access to rare collections of fine wines.

  • ART DIRECTION
    BRAND STRATEGY
    CONCEPT
    IDENTITY DESIGN
    TYPOGRAPHIC DESIGN
    WEBSITE DESIGN

CellarSpace enables exclusive access to rare collections of fine wines from private cellars around Australia. Inspired by the darkly magical mysteries of aged wine, the dusty vernacular of cellars and 19th Century European wine label typography, the brand identity balances gothic sophistication with lived-in warmth and familiarity.

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Since 2003, Swear Words has helped founder-led businesses turn good products and services into brands people want, remember and choose.

We work across naming, strategy, copy and identity, shaping the decisions that make a brand sharper: what it’s called, what it stands for, how it looks on a shelf, and how it feels in someone’s hand, kitchen, fridge or daily routine.

We’re best with people who care deeply about what they make. Regional producers getting ready for the shelf, service businesses growing beyond word of mouth, and larger teams that still want founder-level care in every decision.

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For more information or just a chat, email [email protected].