Swear Words

Doghouse at the Waterside Hotel – A clever packaging solution for pre-mixed cocktails.

Packaging design, art direction and custom typography for a range of pre-mixed cocktails for Doghouse Bar at the Waterside Hotel.
  • ART DIRECTION
    BRAND STRATEGY
    COPYWRITING
    IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN
  • PHOTO — FOLIOLIO

The Doghouse Bar at the iconic Waterside Hotel in Melbourne’s CBD, serves killer hot dogs and amaaaazing cocktails! Balancing supreme functionality and an environmental conscience, the re-usable glass bottles represent a much faster way of getting quality cocktails into eager mouths.

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Custom Logotypes for a range of pre-mixed cocktails for Doghouse Bar at the Waterside Hotel.
Packaging design, art direction and custom typography for a range of pre-mixed cocktails for Doghouse Bar at the Waterside Hotel.
Packaging design, art direction and custom typography for a range of pre-mixed cocktails for Doghouse Bar at the Waterside Hotel.
Packaging design, art direction and custom typography for a range of pre-mixed cocktails for Doghouse Bar at the Waterside Hotel.
Packaging design, art direction and custom typography for a range of pre-mixed cocktails for Doghouse Bar at the Waterside Hotel.
 

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Since 2003, Swear Words has helped founder-led businesses turn good products and services into brands people want, remember and choose.

We work across naming, strategy, copy and identity, shaping the decisions that make a brand sharper: what it’s called, what it stands for, how it looks on a shelf, and how it feels in someone’s hand, kitchen, fridge or daily routine.

We’re best with people who care deeply about what they make. Regional producers getting ready for the shelf, service businesses growing beyond word of mouth, and larger teams that still want founder-level care in every decision.

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