Swear Words

North Run – A bold introduction for a highly-anticipated wine.

  • IDENTITY DESIGN
    PACKAGING DESIGN

North Run is an elegant wine made by prominent sommelier-turned-winemaker Lincoln Riley. He wanted a striking label to make his new wine stand out on the shelf.

Our design references the broad horizon, unique fauna and history of the vineyard’s North Harcourt location in the Bendigo wine region.

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Established in 2003, Swear Words is a team of creative minds specialising in brand naming, strategy, copywriting, and identity design. We exist to fulfil the potential of good things made by passionate people — whether you are a small-scale regional producer, growing service business or global entity – if you share a passion for your work and a desire to inspire joy, bring hope and cause positive change, we’ll make a great team.

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For more information or just a chat, email [email protected].