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The Rochester Castle Hotel is a casual Fitzroy bar with a focus on Southern American food, drinks and music.
We drew design inspiration from the vernacular of American dive bars for an intentionally undesigned result which features such faux-pas as laminated menus and dodgy typography. Our brand credo “Eat like no-one is watching” is the sentiment that drove the creative.
The Rochey was voted Best Pub in Victoria at the 2015 Australian Bartender Awards.