Swear Words

Wildbark – A sophisticated nature experience.

  • BRAND NAMING
    BRAND STRATEGY
    COPYWRITING
    IDENTITY DESIGN
    ILLUSTRATION
    SUSTAINABLY-MINDED
    TYPOGRAPHIC DESIGN
  • Animation — Oliver Chaffe

Designed to disrupt the concept of a traditional nature experience, Wildbark is an exciting, playful and curious brand identity. In 2022, The ACT Government, ACT Parks, The Ginninderry Trust and the Odonata Foundation called upon us to name and create the brand identity for a new kind of nature experience at Mulligans Flat Woodland Sanctuary in Canberra. Wildbark has become Australia’s new standard for contemporary nature engagement and education venues.

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Since 2003, Swear Words has helped founder-led businesses turn good products and services into brands people want, remember and choose.

We work across naming, strategy, copy and identity, shaping the decisions that make a brand sharper: what it’s called, what it stands for, how it looks on a shelf, and how it feels in someone’s hand, kitchen, fridge or daily routine.

We’re best with people who care deeply about what they make. Regional producers getting ready for the shelf, service businesses growing beyond word of mouth, and larger teams that still want founder-level care in every decision.

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For more information or just a chat, email [email protected].