Swear Words

Zoncello Spritz – Australia’s favourite Spritz

  • BRAND STRATEGY
    IDENTITY DESIGN
    PACKAGING DESIGN
    PRODUCTION MANAGEMENT
    TYPOGRAPHIC DESIGN
  • PHOTOGRAPHERNORTHBROOK AGENCY

Featuring zesty yellows, playful effervescence and stripes (naturalmente!), Zoncello Spritz is a homage to the Italian Riviera – another sensational product from Zonzo Estate featuring owner Rod Micallef’s delicious Limoncello recipe made with local lemons and estate grapes.

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BRIEF

Zoncello Limoncello Spritz is a world first, pre-made Limoncello Spritz crafted with fresh lemons, grape spirit, rainwater, and Australian sugar. Targeting men and women aged 24-45 who are social, trend-aware, and enjoy sharing new experiences, this product promises a zesty, refreshing taste that evokes the spirit of a European summer. The design will be minimalistic, chic, bold, and colourful. Key messages include its unique formulation, ready-to-drink convenience, and premium quality, aiming to make it a staple in bars, restaurants and social gatherings.

 

APPROACH

The design for Zoncello Limoncello Spritz creates a uniquely identifiable, iconic product embodying the essence of a European summer. The visual identity combines playful elements with elegant minimalism to ensure Zoncello stands out as the world’s first pre-made Limoncello Spritz. The playful logotype with lemon-peel-shaped letterforms balances minimal vibrant colour blocking to capture the brand’s energetic and carefree nature. Inspired by the Amalfi coast, bright yellow compliments sun-tarnished blues and a striped graphic that evokes nostalgia and warm familiarity. The subtle gloss screen hints at an effervescent nature, amplifying the energy of the design.

 

OUTCOME

Zoncello Limoncello Spritz has experienced a remarkable journey. Its initial success in 13 Dan Murphy’s stores quickly led to nationwide distribution. The vibrant and sophisticated image has resonated with consumers, propelling it to become the top-selling wine product in Australia in 2023. Driven simply by enthusiastic customer word-of-mouth and no traditional advertising, it’s on track to sell 1 million bottles in its first year, making it “…the most successful wine product release in a generation”. (Wine Business Magazine, June 2024)

 
 

Established in 2003, Swear Words is a creative studio specialising in brand identity design. We create brand names, strategies, messaging, visual identity systems and brand applications across all media.

We exist to fulfil the potential of good things made by passionate people. Whether you are a small-scale regional producer, growing service business or global entity – if you share a passion for your work and a desire to inspire joy, bring hope and cause positive change, we’ll make a great team.

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For more information or just a chat, email [email protected].