Swear Words

Doghouse at the Waterside Hotel – A clever packaging solution for pre-mixed cocktails.

Packaging design, art direction and custom typography for a range of pre-mixed cocktails for Doghouse Bar at the Waterside Hotel.
  • ART DIRECTION
    BRAND STRATEGY
    COPYWRITING
    IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN
  • PHOTO — FOLIOLIO

The Doghouse Bar at the iconic Waterside Hotel in Melbourne’s CBD, serves killer hot dogs and amaaaazing cocktails! Balancing supreme functionality and an environmental conscience, the re-usable glass bottles represent a much faster way of getting quality cocktails into eager mouths.

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Custom Logotypes for a range of pre-mixed cocktails for Doghouse Bar at the Waterside Hotel.
Packaging design, art direction and custom typography for a range of pre-mixed cocktails for Doghouse Bar at the Waterside Hotel.
Packaging design, art direction and custom typography for a range of pre-mixed cocktails for Doghouse Bar at the Waterside Hotel.
Packaging design, art direction and custom typography for a range of pre-mixed cocktails for Doghouse Bar at the Waterside Hotel.
Packaging design, art direction and custom typography for a range of pre-mixed cocktails for Doghouse Bar at the Waterside Hotel.
 

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Swear Words works with founder-led businesses with clear ambition and a brand that needs to carry it.

Through strategy, naming, identity, packaging and language, we turn the value inside a business into something people can understand, remember and choose.

Since 2003, we’ve helped brands across food, drink, hospitality and beyond find their shape, sharpen their voice and earn their place.

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