Swear Words

Minamishima – Food is the hero.

Tucked down a quiet one-way street in Richmond is Minamishima, the most elevated Japanese dining experience in Melbourne.

Our goal was to communicate Chef Koichi Minamishima’s very traditional approach to sushi and complement the beautiful, elegant surroundings of the restaurant’s interior.

Minamishima was named Restaurant of the Year at The Age Good Food Guide Awards in 2015, and in 2016, 2018, 2019, 2020 and 2023 were awarded 3 hats – a prestigious honour shared only by restaurant icons Brae and Vue de Monde!

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Swear Words works with founder-led businesses with clear ambition and a brand that needs to carry it.

Through strategy, naming, identity, packaging and language, we turn the value inside a business into something people can understand, remember and choose.

Since 2003, we’ve helped brands across food, drink, hospitality and beyond find their shape, sharpen their voice and earn their place.

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For more information or just a chat, email [email protected].