Swear Words

Minamishima – Food is the hero.

Tucked down a quiet one-way street in Richmond is Minamishima, the most elevated Japanese dining experience in Melbourne.

Our goal was to communicate Chef Koichi Minamishima’s very traditional approach to sushi and complement the beautiful, elegant surroundings of the restaurant’s interior.

Minamishima was named Restaurant of the Year at The Age Good Food Guide Awards in 2015, and in 2016, 2018, 2019, 2020 and 2023 were awarded 3 hats – a prestigious honour shared only by restaurant icons Brae and Vue de Monde!

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Since 2003, Swear Words has helped founder-led businesses turn good products and services into brands people want, remember and choose.

We work across naming, strategy, copy and identity, shaping the decisions that make a brand sharper: what it’s called, what it stands for, how it looks on a shelf, and how it feels in someone’s hand, kitchen, fridge or daily routine.

We’re best with people who care deeply about what they make. Regional producers getting ready for the shelf, service businesses growing beyond word of mouth, and larger teams that still want founder-level care in every decision.

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For more information or just a chat, email [email protected].