Swear Words

Market Lane Coffee – An evolving identity for a micro-roaster with big plans.

  • ART DIRECTION
    BRAND STRATEGY
    IDENTITY DESIGN
    PACKAGING DESIGN
    SUSTAINABLY-MINDED
    TYPOGRAPHIC DESIGN
    WEBSITE DESIGN
  • PhotosAbigail Varney, Armelle Habib, Rhiannon Taylor

Market Lane Coffee is a premium coffee brand that sources and roasts specialty coffee from single farms, estates and cooperatives. Company owner and Australian foodie royalty Fleur Studd, approached us to design their brand identity when opening their first café in Prahran Market in 2009.

We’ve worked alongside the Market Lane team as brand custodians ever since. Evolving their look and moving it forward across loads of different applications and five new venues, while keeping it fresh and relevant along the way.

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Swear Words helped us to bring our vision for Market Lane to life with a bloody brilliant brand identity and ongoing strategic and design support.

Fleur Studd
Owner

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Established in 2003, Swear Words is a creative studio specialising in brand identity design. We create brand names, strategies, messaging, visual identity systems and brand applications across all media.

We exist to fulfil the potential of good things made by passionate people. Whether you are a small-scale regional producer, growing service business or global entity – if you share a passion for your work and a desire to inspire joy, bring hope and cause positive change, we’ll make a great team.

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For more information or just a chat, email [email protected].