BRIEF

Establish a strong, modern brand identity that reflects our commitment to delivering fresh, high-quality seafood. Embody traits of trustworthiness, credibility, wholesomeness, and passion while maintaining a connection to the maritime heritage and the family-run nature of the business​​​​.

APPROACH

With a brand personality and values emphasising trustworthiness, credibility, family and sustainability, our creative direction draws inspiration from the ocean and maritime logistics with a sense of familiarity and heritage.

The rugged, timeless logotype contrasts the workhorse monospaced typeface and vibrant colour palette featuring a playful symbol set designed for flexibility and improvisation across various applications.

This approach lays the groundwork for a cohesive, relatable brand that speaks to its primary audience while supporting future growth and sustainability commitments.