Swear Words

ANTE – Sake and sounds on another level.

  • BRAND STRATEGY
    CONCEPT
    IDENTITY DESIGN
    SIGNAGE
    TYPOGRAPHIC DESIGN

Good Food 2023 bar of the year ‘ANTE’ is inspired by owner Matt Young’s love of Japanese food, drinks and hospitality. Designed around the concept of the listening bar, ANTE serves incredible sakes from Black Market Sake’s portfolio. It plays strictly vinyl from Matt’s collection while chef Jemma Whiteman prepares Izakaya-style food with incredible flair and depth of flavour.

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Swear Words works with founder-led businesses with clear ambition and a brand that needs to carry it.

Through strategy, naming, identity, packaging and language, we turn the value inside a business into something people can understand, remember and choose.

Since 2003, we’ve helped brands across food, drink, hospitality and beyond find their shape, sharpen their voice and earn their place.

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