Swear Words

Table of Contents – Going beyond the book.

  • IDENTITY DESIGN
    SIGNAGE

Table of Contents is an antiques importer with an urban edge and a retail space in Collingwood.

We drew inspiration from the table-of-contents concept but took it beyond the context of a book. From identity and printed pieces to signage, the contents spread out to fill the entire frame.

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Since 2003, Swear Words has helped founder-led businesses turn good products and services into brands people want, remember and choose.

We work across naming, strategy, copy and identity, shaping the decisions that make a brand sharper: what it’s called, what it stands for, how it looks on a shelf, and how it feels in someone’s hand, kitchen, fridge or daily routine.

We’re best with people who care deeply about what they make. Regional producers getting ready for the shelf, service businesses growing beyond word of mouth, and larger teams that still want founder-level care in every decision.

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For more information or just a chat, email [email protected].