Our brand-forward design solution is bold, proud and dominant in the fridge. The Schulz Organic Dairy brand takes centre stage and displays an extroverted self-confidence for maximum recognition and visibility in the retail setting.
In a category that is generally busy, hierarchically confused and softly spoken, we chose to talk loud and clear while maintaining a warm approachability.
In 2018, as part of our brand refresh project, Schulz launched the award-winning Milk in Glass initiative in Victoria with a hugely successful pozible campaign. Learn more about it here.
Balancing a sense of nostalgia with functionality and ease of processing, the design solution of the fully customised glass bottle and recyclable neck collar was a fantastic collaboration with Contain Design. Contain was able to translate our vision from concept to CAD designs while also managing the sourcing and production of the bottle manufacturing.
The initiative has been hugely successful with excellent sales, immeasurable goodwill for the brand and massive savings of waste that would otherwise be put into landfills. Not to mention being nominated as a Best Awards Finalist 😉
Read more about the ongoing success of the Milk in Glass initiative in Schulz’s 2-Year Report.
Milk in Glass
“So far Schulz have saved 17,000kg of single use plastic!”
“Swear Words were incredibly professional in communication and design for our business rebrand. We would certainly recommend their services to any brand that wish to move beyond the mundane and into the future.”