Swear Words

Thy Thy – An energetic rebrand for an iconic Melbourne restaurant.

Thy Thy brand idenity
  • ENVIRONMENTAL DESIGN
    IDENTITY DESIGN
    PACKAGING DESIGN
    SIGNAGE
    STATIONERY DESIGN
    WEBSITE DESIGN
  • PhotographyPete Dillon
  • Interior DesignZwei

Established in 1980 on Melbourne’s iconic Victoria street, Thy Thy is a Vietnamese restaurant with a rich family tradition. Inspired by the organised chaos of street stalls, traditional weaving, and the vibrant energy of modern-day Vietnam, their bold brand creates flexible and unique elements to build their unique visual identity system. A special thank you to Zwei Interior Design for another fantastic collaboration! Check out Thy Thy’s website here and their write-up on Good Food here.

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Thy Thy
 

Established in 2003, Swear Words is a team of creative minds specialising in brand naming, strategy, copywriting, and identity design. We exist to fulfil the potential of good things made by passionate people. Whether you are a small-scale regional producer, a growing service business, or a global entity, if you share a passion for your work and a desire to inspire joy, we’ll make a great team.

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For more information or just a chat, email [email protected].