Swear Words

Thy Thy – An energetic rebrand for an iconic Melbourne restaurant.

Thy Thy brand idenity
  • ENVIRONMENTAL DESIGN
    IDENTITY DESIGN
    PACKAGING DESIGN
    SIGNAGE
    STATIONERY DESIGN
    WEBSITE DESIGN
  • PhotographyPete Dillon
  • Interior DesignZwei

Established in 1980 on Melbourne’s iconic Victoria street, Thy Thy is a Vietnamese restaurant with a rich family tradition. Inspired by the organised chaos of street stalls, traditional weaving, and the vibrant energy of modern-day Vietnam, their bold brand creates flexible and unique elements to build their unique visual identity system. A special thank you to Zwei Interior Design for another fantastic collaboration! Check out Thy Thy’s website here and their write-up on Good Food here.

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Thy Thy
 

Established in 2003, Swear Words is a creative studio specialising in brand identity design. We create brand names, strategies, messaging, visual identity systems and brand applications across all media.

We exist to fulfil the potential of good things made by passionate people. Whether you are a small-scale regional producer, growing service business or global entity – if you share a passion for your work and a desire to inspire joy, bring hope and cause positive change, we’ll make a great team.

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For more information or just a chat, email [email protected].