“Designers, collaborators; call them what you want but they’ll deliver a package with sincere thought, honest advice and above all, heart.”

Kris Woods
Owner

BRIEF

The current brand doesn’t show off the unique personality of the Woods Yard. The owners are passionate and open about their dedication to doing things their way, and the brand needs to reflect that confidently.

They’re confident, experienced, and knowledgeable, yet always approachable. They focus on sharing, inclusivity, and fun. They embrace spontaneity and intuition to keep their offerings energetic and dynamic, ensuring continued interest for themselves and their customers.

They and their customers support each other, creating a symbiotic relationship. Their unique approach attracts like-minded people, growing a community of friends and hospitality lovers.

APPROACH

Elevated taste delivered with authenticity and a sense of humour – the Woods Yard identity is playful, energetic, warm and confident.

Featuring a naive typographic and illustration style, it eschews traditional wine bar tropes to deliver unique brand communication that is disarmingly approachable, familiar and lovable.

The brand embraces chaos with several variations of logotype lockups and abstracted illustrations to encourage a sense of spontaneity and imperfection in contrast with the sophistication of the interior design and expertly curated wine and food offerings.

By taking a risk and ignoring the tropes of a traditional wine bar, Woods Yard has stamped its unique mark on the Melbourne scene.

OUTCOME

The Woods Yard identity communicates a distinctly affable brand that fosters community and loyalty. The dynamic design reflects the evolving menu and energetic atmosphere, keeping patrons engaged and excited. This unique style, paired with a sophisticated interior and curated offerings, ensures a standout experience.

For staff, the strong branded presence on menus, uniforms and other touchpoints, reinforces the restaurant’s identity creating an engaging, efficient and enjoyable work environment that enhances customer service and satisfaction.

Overall, the design reflects Woods Yard’s passion, authenticity, vibrant location, and unique personality, ensuring the brand is visually appealing and deeply connected to its essence.