Swear Words

Chez Olivier – Re-energising an iconic French bistro.

  • IDENTITY DESIGN
    ILLUSTRATION
    TYPOGRAPHIC DESIGN

Chez Olivier is an iconic French bistro on Greville Street, Prahran. To attract a younger clientele to this classic establishment, a realignment of their brand communication was necessary.

Since the rebrand, Chez Olivier has seen a substantial increase in patronage and plans are in place to expand to the property next door and add a large function space upstairs.

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Since 2003, Swear Words has helped founder-led businesses turn good products and services into brands people want, remember and choose.

We work across naming, strategy, copy and identity, shaping the decisions that make a brand sharper: what it’s called, what it stands for, how it looks on a shelf, and how it feels in someone’s hand, kitchen, fridge or daily routine.

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