Swear Words

Chez Olivier – Re-energising an iconic French bistro.

  • IDENTITY DESIGN
    ILLUSTRATION
    TYPOGRAPHIC DESIGN

Chez Olivier is an iconic French bistro on Greville Street, Prahran. To attract a younger clientele to this classic establishment, a realignment of their brand communication was necessary.

Since the rebrand, Chez Olivier has seen a substantial increase in patronage and plans are in place to expand to the property next door and add a large function space upstairs.

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Swear Words works with founder-led businesses with clear ambition and a brand that needs to carry it.

Through strategy, naming, identity, packaging and language, we turn the value inside a business into something people can understand, remember and choose.

Since 2003, we’ve helped brands across food, drink, hospitality and beyond find their shape, sharpen their voice and earn their place.

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