Swear Words

Wildbark – A sophisticated nature experience.

  • BRAND NAMING
    BRAND STRATEGY
    COPYWRITING
    IDENTITY DESIGN
    ILLUSTRATION
    SUSTAINABLY-MINDED
    TYPOGRAPHIC DESIGN
  • Animation — Oliver Chaffe

Designed to disrupt the concept of a traditional nature experience, Wildbark is an exciting, playful and curious brand identity. In 2022, The ACT Government, ACT Parks, The Ginninderry Trust and the Odonata Foundation called upon us to name and create the brand identity for a new kind of nature experience at Mulligans Flat Woodland Sanctuary in Canberra. Wildbark has become Australia’s new standard for contemporary nature engagement and education venues.

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Swear Words works with founder-led businesses with clear ambition and a brand that needs to carry it.

Through strategy, naming, identity, packaging and language, we turn the value inside a business into something people can understand, remember and choose.

Since 2003, we’ve helped brands across food, drink, hospitality and beyond find their shape, sharpen their voice and earn their place.

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For more information or just a chat, email [email protected].