BRIEF
Develop a unique brand identity for Santai Hard Seltzer that captures Bali’s vibrant, relaxed vibe. Emphasise the product’s natural fruit juice content, low-calorie benefits, and commitment to sustainability and community support. Celebrate Bali’s culture in all communications for global appeal. Aim to boost brand recognition, consumer engagement, and sales growth with a cohesive and impactful presence.
APPROACH
Focused on capturing the spirit of Bali, the Santai logotype is inspired by the playful shapes of kite tails in the sky – this buoyant optimism is complemented by a bright, tropical colour palette and unique supporting typestyles.
Our discovery of their “In good spirits” brand essence plays a central role in the approach, infusing the brand with joyful, light-heartedness, and community spirit.
The art direction blends natural settings with colourful, surreal elements to create a light-hearted and edgy visual narrative.
Packaging emphasises the product’s natural fruit juice and low-calorie content, while messaging highlights Santai’s commitment to sustainability and community support.
