Swear Words

Thy Thy – An energetic rebrand for an iconic Melbourne restaurant.

Thy Thy brand idenity
  • ENVIRONMENTAL DESIGN
    IDENTITY DESIGN
    PACKAGING DESIGN
    SIGNAGE
    STATIONERY DESIGN
    WEBSITE DESIGN
  • Photography — Pete Dillon
  • Interior Design — Zwei

Established in 1980 on Melbourne’s iconic Victoria street, Thy Thy is a Vietnamese restaurant with a rich family tradition. Inspired by the organised chaos of street stalls, traditional weaving, and the vibrant energy of modern-day Vietnam, their bold brand creates flexible and unique elements to build their unique visual identity system. A special thank you to Zwei Interior Design for another fantastic collaboration! Check out Thy Thy’s website here and their write-up on Good Food here.

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Thy Thy
 

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[email protected]

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Since 2003, Swear Words has helped founder-led businesses turn good products and services into brands people want, remember and choose.

We work across naming, strategy, copy and identity, shaping the decisions that make a brand sharper: what it’s called, what it stands for, how it looks on a shelf, and how it feels in someone’s hand, kitchen, fridge or daily routine.

We’re best with people who care deeply about what they make. Regional producers getting ready for the shelf, service businesses growing beyond word of mouth, and larger teams that still want founder-level care in every decision.

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For more information or just a chat, email [email protected].