BRIEF

The aperitivo category is crowded with familiar cues: bitter botanicals, moody palettes, and a certain seriousness. Roro set out to do the opposite.

The brief was to create a red wine spritz with immediate shelf presence and a distinct personality — something that felt fresh and modern, without losing the romance and energy of its Italian inspiration. Roro needed to be the bottle you reach for when the sun goes down.

APPROACH

Inspired by the “trashy glamour” of 70s Euro disco and the fizzy charm of Lambrusco, the brand is built around rhythm, movement, and magnetism: a little mischievous, a little mysterious, and always ready to start the party.

The name feels like a hook — a name with tempo. The double ‘O’ adds lift and movement, making it instantly memorable and naturally playful in copy, out loud, and on shelf.

Confident curves and heavyweight forms give the logotype swagger, while keeping it approachable and fun.

OUTCOME

Roro’s initial success in local Victorian liquor retail stores, quickly led to nationwide distribution. Driven simply by enthusiastic customer word-of-mouth and no traditional advertising, the vibrant and fun-loving brand has resonated with consumers, propelling it to become the second highest-selling wine product in Australia in December 2025.