Swear Words

Three Rivers – Introducing a premium, seasonal lamb brand.

  • ART DIRECTION
    BRAND STRATEGY
    IDENTITY DESIGN
    PACKAGING DESIGN
    VEHICLE LIVERY

The Three Rivers Specialty Meats Co. was born to introduce the concept of seasonal Lamb to a consumer base who is used to eating “lamb” year-round. TRSMCo. will be releasing a traditional Spring Lamb, a Summer Lamb and a Saltbush Lamb which is reared on the saltbush plant imparting it with a unique flavour and texture.

Since launching in February 2016, Three Rivers has become the preferred lamb brand at IDES, Peter Bouchier Butchers, Union Dining, Saint Urban, Mister Bianco, Ladro Gertrude and Collins Kitchen at the Grand Hyatt. It’s also stocked at Skinner & Hackett in Carlton North and the Main Course Butchery in Echuca.

Read More
SW_PROJECT_THREE_RIVERS2
SW_PROJECT_THREE_RIVERS3
SW_PROJECT_THREE_RIVERS4
SW_PROJECT_THREE_RIVERS5
SW_PROJECT_THREE_RIVERS16
SW_PROJECT_THREE_RIVERS17
SW_PROJECT_THREE_RIVERS19
SW_PROJECT_THREE_RIVERS22

We commissioned photographer Sean Fennessy to capture the beautiful and sometimes harsh landscape of North Victoria’s Riverina district, home of Three Rivers Specialty Meats Co.

Landscape Photography
Sean Fennessy

SW_PROJECT_THREE_RIVERS15
SW_PROJECT_THREE_RIVERS14
SW_PROJECT_THREE_RIVERS18
SW_PROJECT_THREE_RIVERS6

Working closely with photographer Sharyn Cairns, we shot raw cuts and final plated meals in the studio.

Studio Shoot
Sharyn Cairns

SW_PROJECT_THREE_RIVERS9
SW_PROJECT_THREE_RIVERS11
SW_PROJECT_THREE_RIVERS12
 

Swear Words
96 Bank Street, South Melbourne, Victoria 3205
Map

Email [email protected]
Call or WhatsApp +61497932782

Instagram @swear_words
Sign up to our very infrequent newsletter

We exist to fulfil the potential of good things made by passionate people.

We believe design should inspire joy and cause positive change.

We work relentlessly to craft solutions you can swear by.

Contact [email protected] about your next project.

Some kind words others have said about us.

Our commitment to sustainability.

Swear Words is: Scott Larritt (Creative Director/Founder), Garet Field-Sells (Studio Manager) and Yarron Frauenfelder (Lead Designer).