Swear Words

Gym Protein Bar – A subversive identity for a burgeoning category.

  • BRAND STRATEGY
    IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN

Combining familiar colours, unexpectedly playful typography and a voluptuous wordmark, our subversive packaging design for Gym Protein Bar communicates health and fitness without subscribing to ‘brotein’ stereotypes. After all, not everyone wants to go to the gym, but we all want to snack better.

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We are a brand design studio dedicated to fulfilling the potential of good things made by passionate people. We deliver creativity across the entire spectrum of brand applications and communications to inspire joy, bring hope and cause positive change. With generosity, kindness, and decades of insight, we transform conscious businesses into coveted brands.

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