Swear Words

Gym Protein Bar – A subversive identity for a burgeoning category.

  • BRAND STRATEGY
    IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN

Combining familiar colours, unexpectedly playful typography and a voluptuous wordmark, our subversive packaging design for Gym Protein Bar communicates health and fitness without subscribing to ‘brotein’ stereotypes. After all, not everyone wants to go to the gym, but we all want to snack better.

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Swear Words
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We exist to fulfil the potential of good things made by passionate people.

We believe design should inspire joy and cause positive change.

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Swear Words is: Scott Larritt (Creative Director/Founder), Garet Field-Sells (Studio Manager) and Yarron Frauenfelder (Lead Designer).