Swear Words

Gym Protein Bar – A subversive identity for a burgeoning category.

  • BRAND STRATEGY
    IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN

Combining familiar colours, unexpectedly playful typography and a voluptuous wordmark, our subversive packaging design for Gym Protein Bar communicates health and fitness without subscribing to ‘brotein’ stereotypes. After all, not everyone wants to go to the gym, but we all want to snack better.

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Since 2003, Swear Words has helped founder-led businesses turn good products and services into brands people want, remember and choose.

We work across naming, strategy, copy and identity, shaping the decisions that make a brand sharper: what it’s called, what it stands for, how it looks on a shelf, and how it feels in someone’s hand, kitchen, fridge or daily routine.

We’re best with people who care deeply about what they make. Regional producers getting ready for the shelf, service businesses growing beyond word of mouth, and larger teams that still want founder-level care in every decision.

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For more information or just a chat, email [email protected].