Swear Words

Amalia – Reinterpreting the Viennese coffeehouse.

Café Amalia pays homage to owner Christian Janko’s late mother, Amalia, and the family’s Austrian heritage. Christian sought to reference the classic coffeehouses of Vienna in a contemporary way at his new café.

We worked closely with interior designer Larritt-Evans to create a seamless solution that marries a blackletter-style logotype and gilded signage with dark leather banquettes, marble tables and classic bentwood chairs.

Our identity design work for Amalia garnered a 2012 AGDA Award and the Australian Design Biennale 2012 Professional Award.

Read More
SW_PROJECT_AMALIA2
SW_PROJECT_AMALIA4
SW_PROJECT_AMALIA6
SW_PROJECT_AMALIA3

“It is very rare that a customer doesn’t comment on our identity as being both beautiful and having a sense of permanence, like it has always been there”

Christian Janko
Owner

SW_PROJECT_AMALIA5
SW_PROJECT_AMALIA7
 

Established in 2003, Swear Words is a team of creative minds specialising in brand naming, strategy, copywriting, and identity design. We exist to fulfil the potential of good things made by passionate people – whether you are a small-scale regional producer, growing service business or global entity – if you share a passion for your work and a desire to inspire joy, bring hope and cause positive change, we’ll make a great team.

Check out our google reviews.

For more information or just a chat, email [email protected].