Swear Words

Paringa Estate – Label design refresh for an iconic Mornington Peninsula wine brand.

New Wine Label design for iconic Mornington Peninsula wine brand Paringa Estate.
  • ART DIRECTION
    BRAND STRATEGY
    PACKAGING DESIGN
    WINE LABEL

Entrusted by owner Lindsay McCall to update to their stunning wine portfolio, we respected Paringa’s strong established brand, but gently moved the design into a cleaner, more contemporary place.

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New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.
New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.
New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.
New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.
New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.
New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.

“It was an absolute pleasure working with the professional team at Swear Words. They clearly listened to our brief and translated it into a modern, elegant and sophisticated look without diminishing our brand’s established visual cachet.”

Nick Justice
Sales & Marketing Manager

 

Since 2003, Swear Words has helped founder-led businesses turn good products and services into brands people want, remember and choose.

We work across naming, strategy, copy and identity, shaping the decisions that make a brand sharper: what it’s called, what it stands for, how it looks on a shelf, and how it feels in someone’s hand, kitchen, fridge or daily routine.

We’re best with people who care deeply about what they make. Regional producers getting ready for the shelf, service businesses growing beyond word of mouth, and larger teams that still want founder-level care in every decision.

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For more information or just a chat, email [email protected].