Swear Words

Paringa Estate – Label design refresh for an iconic Mornington Peninsula wine brand.

New Wine Label design for iconic Mornington Peninsula wine brand Paringa Estate.
  • ART DIRECTION
    BRAND STRATEGY
    PACKAGING DESIGN
    WINE LABEL

Entrusted by owner Lindsay McCall to update to their stunning wine portfolio, we respected Paringa’s strong established brand, but gently moved the design into a cleaner, more contemporary place.

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New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.
New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.
New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.
New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.
New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.
New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.

“It was an absolute pleasure working with the professional team at Swear Words. They clearly listened to our brief and translated it into a modern, elegant and sophisticated look without diminishing our brand’s established visual cachet.”

Nick Justice
Sales & Marketing Manager

 

Swear Words
96 Bank Street, South Melbourne, Victoria 3205
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Swear Words is: Scott Larritt (Creative Director/Founder), Garet Field-Sells (Studio Manager) and Yarron Frauenfelder (Lead Designer).