Swear Words

Chocolate Buddha – Rebrand of a Japanese restaurant in an iconic location

  • ENVIRONMENTAL DESIGN
    IDENTITY DESIGN
    ILLUSTRATION
    SIGNAGE
    TYPOGRAPHIC DESIGN
  • Interior — Maddison Architects
  • Photo — Will Watt

Guided by Maddison Architects’ Mid-Century Japanese-inspired renovation, we created a refreshed brand identity for ‘Chocolate Buddha’. Located in Melbourne’s iconic Federation Square and directly adjacent to Flinders Street Station, the identity references the vernacular of vintage Japanese rail systems in its wayfinding, typography and graphic styling.

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Chocolate Buddha
Chocolate Buddha Outdoor Signage
Chocolate Buddha Business Card
Chocolate Buddha Menu
Chocolate Buddha Menu
Chocolate Buddha Menu
 

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Established in 2003, Swear Words is a team of creative minds specialising in brand naming, strategy, copywriting, and identity design. We exist to fulfil the potential of good things made by passionate people — whether you are a small-scale regional producer, growing service business or global entity – if you share a passion for your work and a desire to inspire joy, bring hope and cause positive change, we’ll make a great team.

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