Swear Words

Sungai Design – Furniture with an activist mindset

  • BRAND STRATEGY
    IDENTITY DESIGN
    SUSTAINABLY-MINDED
    TYPOGRAPHIC DESIGN
    WEBSITE DESIGN

A visual identity that seamlessly blends local Balinese culture with a bold, contemporary design to tell the story of Sungai Design’s mission to transform plastic waste into stunning, up-cycled furniture. The brand addresses the critical issue of plastic pollution and celebrates Balinese heritage through a cohesive, innovative visual narrative.

Good Design Australia “Best in Class” and “Gold” Award. Jury comments: Seamlessly integrating cultural elements with modern aesthetics to create a powerful, engaging brand that inspires change. This unique approach offers a solution to the global plastic waste problem and provides customers with a tangible way to contribute to environmental sustainability.

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BRIEF

Sungai Design aims to become Bali’s leading B2B supplier of up-cycled furniture products for premium hospitality, commercial office spaces and global consumer brands – inspiring them to adopt their business model and reconsider their relationship with single-use plastics.

 

APPROACH

Our solution blends Sungai Design’s activist mindset with a design-conscious and globally appealing visual language. Inspired by Balinese architecture and the cnc’d shapes of their furniture, our brand symbol represents a gateway to a sustainable future. This symbol, combined with a bold logotype and vibrant blue core brand colour, forms the heart of Sungai’s visual identity, while animated icons build a playful, approachable narrative.

 

“Absolutely thrilled with the team at our Swear Words for the stellar job they did on the brand identity for Sungai Design! Working with them was a breeze—super smooth and enjoyable. They totally nailed our vibe, capturing the essence of what we’re all about. Big shoutout to their creative genius! If you’re looking to create or elevate your brand, these are the go-to pros. Highly recommend!”

Kelly Bencheghib
Owner

OUTCOME

The brand identity design for Sungai Design has significantly impacted its commercial success by attracting premium markets and distinguishing the brand in a crowded eco-sector. Environmentally, it promotes sustainability by using upcycled materials, directly reducing plastic waste. Societally, the innovative and appealing design encourages broader engagement with environmental issues, inspiring individuals and businesses to prioritise sustainability. This holistic approach enhances Sungai Design’s market presence and fosters a culture of environmental consciousness and responsibility across various sectors.

 
 

VISIT
96 Bank St, South Melbourne, VIC 3205

EMAIL
[email protected]

CALL/WHATSAPP
+61 497 932 782

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Established in 2003, Swear Words is a creative studio specialising in brand identity design. We create brand names, strategies, messaging, visual identity systems and brand applications across all media.

We exist to fulfil the potential of good things made by passionate people. Whether you are a small-scale regional producer, growing service business or global entity – if you share a passion for your work and a desire to inspire joy, bring hope and cause positive change, we’ll make a great team.

Check out our google reviews.

For more information or just a chat, email [email protected].