Who Gives A Crap makes feel-good toilet paper and uses 50% of its profits to build toilets and sanitation projects in the developing world. This project was a super-fun international collaboration of creative thinkers including a product designer from New York, a social entrepreneur from Melbourne and a copywriter from London. Our cheeky, unexpected brandmark and nostalgic packaging have created the foundation for a global success story that has to date donated $11,222,000 AUD to their various charity partners!
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“The brand has performed really well and a lot of that comes from having packaging that’s really exciting. We loved working with Swear Words and the results have been great.”
Simon Griffiths
Co-Founder and Head Honcho
WGAC joined forces with the likes of Craig & Karl, Stephen Baker and Beci Orpin to incorporate their artwork into our original package design to enable an exciting ongoing evolution of the brand.
Brand Evolution
