Swear Words

Who Gives a Crap – Turning the toilet paper category on its ass.


Who Gives A Crap makes feel-good toilet paper and uses 50% of its profits to build toilets and sanitation projects in the developing world. This project was a super-fun international collaboration of creative thinkers including a product designer from New York, a social entrepreneur from Melbourne and a copywriter from London. Our cheeky, unexpected brandmark and nostalgic packaging have created the foundation for a global success story that has to date donated $11,222,000 AUD to their various charity partners!

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“The brand has performed really well and a lot of that comes from having packaging that’s really exciting. We loved working with Swear Words and the results have been great.”

Simon Griffiths
Co-Founder and Head Honcho


WGAC joined forces with the likes of Craig & Karl, Stephen Baker and Beci Orpin to incorporate their artwork into our original package design to enable an exciting ongoing evolution of the brand.

Brand Evolution


Swear Words
96 Bank Street, South Melbourne, Victoria 3205

Email [email protected]
Call or WhatsApp +61497932782

Instagram @swear_words
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We exist to fulfil the potential of good things made by passionate people.

We believe design should inspire joy and cause positive change.

We work relentlessly to craft solutions you can swear by.

Contact [email protected] about your next project.

Some kind words others have said about us.

Our commitment to sustainability.

Swear Words is: Scott Larritt (Creative Director/Founder), Garet Field-Sells (Studio Manager) and Yarron Frauenfelder (Lead Designer).