Swear Words

Who Gives a Crap – Turning the toilet paper category on its ass.

  • IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN

Who Gives A Crap makes feel-good toilet paper and uses 50% of its profits to build toilets and sanitation projects in the developing world. This project was a super-fun international collaboration of creative thinkers including a product designer from New York, a social entrepreneur from Melbourne and a copywriter from London. Our cheeky, unexpected brandmark and nostalgic packaging have created the foundation for a global success story that has already donated over $11,000,000 AUD to their various charity partners!

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“The brand has performed really well and a lot of that comes from having packaging that’s really exciting. We loved working with Swear Words and the results have been great.”

Simon Griffiths
Co-Founder and Head Honcho

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WGAC joined forces with the likes of Craig & Karl, Stephen Baker and Beci Orpin to incorporate their artwork into our original package design to enable an exciting ongoing evolution of the brand.

Brand Evolution

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Established in 2003, Swear Words is a team of creative minds specialising in brand naming, strategy, copywriting, and identity design. We exist to fulfil the potential of good things made by passionate people — whether you are a small-scale regional producer, growing service business or global entity – if you share a passion for your work and a desire to inspire joy, bring hope and cause positive change, we’ll make a great team.

Check out our google reviews.

For more information or just a chat, email [email protected].