Swear Words

Who Gives a Crap – Turning the toilet paper category on its ass.

  • IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN

Who Gives A Crap makes feel-good toilet paper and uses 50% of its profits to build toilets and sanitation projects in the developing world. This project was a super-fun international collaboration of creative thinkers including a product designer from New York, a social entrepreneur from Melbourne and a copywriter from London. Our cheeky, unexpected brandmark and nostalgic packaging have created the foundation for a global success story that has to date donated $11,222,000 AUD to their various charity partners!

Read More
SW_PROJECT_WGAC7
SW_PROJECT_WGAC6
SW_PROJECT_WGAC19

“The brand has performed really well and a lot of that comes from having packaging that’s really exciting. We loved working with Swear Words and the results have been great.”

Simon Griffiths
Co-Founder and Head Honcho

WGAC_GIF_A

WGAC joined forces with the likes of Craig & Karl, Stephen Baker and Beci Orpin to incorporate their artwork into our original package design to enable an exciting ongoing evolution of the brand.

Brand Evolution

SW_PROJECT_WGAC21
 

Swear Words
96 Bank Street, South Melbourne, Victoria 3205
Map

Email [email protected]
Call or WhatsApp +61497932782

Instagram @swear_words
Sign up to our very infrequent newsletter

We exist to fulfil the potential of good things made by passionate people.

We believe design should inspire joy, bring hope and cause positive change.

We use generosity, kindness and decades of insight to transform your conscious business into a coveted brand.

We will work relentlessly to craft a solution you can confidently stand behind.

Have a chat with [email protected] about your next project.

Here are some kind words others have said about us.

Our core team is: Scott Larritt (Creative Director/Founder), Garet Field-Sells (Studio Manager) and Yarron Frauenfelder (Lead Designer).