Swear Words

Eva – An unexpectedly playful identity for a design-driven furniture brand.

  • ART DIRECTION
    BRAND STRATEGY
    IDENTITY DESIGN
    TYPOGRAPHIC DESIGN
    VERBAL IDENTITY

Drawing from Eva’s ethos of simple, well-designed lifestyle products that fit into every part of your life and home, the identity communicates playful modularity and approachability. From design accolades to @bcorpanz certification, our friends @eva.home have been going from strength to strength over the past few years.

Beyond the brand identity, we assisted Eva with strategy and packaging design and collaborated with copywriter James Shackell to give Eva a voice to tell its story.

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Since 2003, Swear Words has helped founder-led businesses turn good products and services into brands people want, remember and choose.

We work across naming, strategy, copy and identity, shaping the decisions that make a brand sharper: what it’s called, what it stands for, how it looks on a shelf, and how it feels in someone’s hand, kitchen, fridge or daily routine.

We’re best with people who care deeply about what they make. Regional producers getting ready for the shelf, service businesses growing beyond word of mouth, and larger teams that still want founder-level care in every decision.

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For more information or just a chat, email [email protected].