“Since our corporate rebrand and the re-packaging of the craft range, we’ve experienced a 132% increase in carton and keg sales”
Cameron Collison
Marketing Manager
- ART DIRECTION
BRAND STRATEGY
IDENTITY DESIGN
ILLUSTRATION
PACKAGING DESIGN - ILLUSTRATION — ANDY MURPHY
- PHOTO — Jessica Wyld
Gage Roads Brewing Co. was a struggling brand that needed a new range to legitimise it as a craft brewer and re-establish the brand name.
Tasked with the mission of reuniting the Gage Roads brand with its home of Fremantle, we set about revitalising a dated brand and reconnecting it with the coastline and Western Australian lifestyle.
Gage Roads won more than a dozen awards at the 2016 Australian International Beer Awards (AIBA), including Champion Australian Beer for its Little Dove New World-style pale ale.
