Swear Words

Furneaux Distillery – Australia’s Maritime Whisky

  • ART DIRECTION
    BRAND STRATEGY
    CONCEPT
    IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN
  • AWARDS — BEST AWARDS GOLD 2022
  • CREDITS — Photography: Garet Field-Sells, Dominic Xavier, Jack Hawkins, Adam Gibson

Contrasting a harsh environment with the smooth refinement of their product, Furneaux Distillery’s branding and packaging feel authentic to Flinders Island, Tasmania. Inspired by their connection to the ocean and its persistently vast horizon, the design evokes a sense of maritime utility – rugged, functional, resourceful and enduring.

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Swear Words works with founder-led businesses with clear ambition and a brand that needs to carry it.

Through strategy, naming, identity, packaging and language, we turn the value inside a business into something people can understand, remember and choose.

Since 2003, we’ve helped brands across food, drink, hospitality and beyond find their shape, sharpen their voice and earn their place.

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For more information or just a chat, email [email protected].