Swear Words

Rochester Hotel – A dive vibe for Victoria’s most beloved pub.

  • ART DIRECTION
    BRAND STRATEGY
    COPYWRITING
    IDENTITY DESIGN
    ILLUSTRATION
    SIGNAGE
    TYPOGRAPHIC DESIGN
  • Photos — Benny Capp, Kelly Gardner

The Rochester Castle Hotel is a casual Fitzroy bar with a focus on Southern American food, drinks and music.

We drew design inspiration from the vernacular of American dive bars for an intentionally undesigned result which features such faux-pas as laminated menus and dodgy typography. Our brand credo “Eat like no-one is watching” is the sentiment that drove the creative.

The Rochey was voted Best Pub in Victoria at the 2015 Australian Bartender Awards.

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Swear Words
96 Bank Street, South Melbourne, Victoria 3205
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We exist to fulfil the potential of good things made by passionate people.

We believe design should inspire joy, bring hope and cause positive change.

We use generosity, kindness and decades of insight to transform your conscious business into a coveted brand.

We will work relentlessly to craft a solution you can confidently stand behind.

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Our core team is: Scott Larritt (Creative Director/Founder), Garet Field-Sells (Studio Manager) and Yarron Frauenfelder (Lead Designer).