Swear Words

Gateway Market – A disruptive concept for über-local food production.

  • ART DIRECTION
    BRAND STRATEGY
    COPYWRITING
    IDENTITY DESIGN
    SUSTAINABLY-MINDED
    TYPOGRAPHIC DESIGN
  • PHOTOGRAPHERAnnika Kafcaloudis

Championing a revolutionary concept in über-local food production, Gateway Markets are set to change the way we purchase fresh produce. Grown in-store and picked by hand, these micro-markets enable unmatched freshness and food miles by literally bringing the farm to your neighbourhood.

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Since 2003, Swear Words has helped founder-led businesses turn good products and services into brands people want, remember and choose.

We work across naming, strategy, copy and identity, shaping the decisions that make a brand sharper: what it’s called, what it stands for, how it looks on a shelf, and how it feels in someone’s hand, kitchen, fridge or daily routine.

We’re best with people who care deeply about what they make. Regional producers getting ready for the shelf, service businesses growing beyond word of mouth, and larger teams that still want founder-level care in every decision.

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For more information or just a chat, email [email protected].