Swear Words

Ocean Made Seafood – A fresh approach for an old-school industry.

  • IDENTITY DESIGN
    PACKAGING DESIGN
    VEHICLE LIVERY
  • PHOTO — Lucas Allen

Established wholesaler Ocean Made Seafood needed to differentiate itself from its very conservative competitors in order to get into the best Melbourne restaurants. The owners knew that contemporary branding would set them apart and resonate with the chefs they wanted to reach.

Since the rebrand, Ocean Made Seafood has expanded its facilities dramatically, adding a retail shop at its main facility and a new processing facility to handle larger quantities.

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Swear Words works with founder-led businesses with clear ambition and a brand that needs to carry it.

Through strategy, naming, identity, packaging and language, we turn the value inside a business into something people can understand, remember and choose.

Since 2003, we’ve helped brands across food, drink, hospitality and beyond find their shape, sharpen their voice and earn their place.

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For more information or just a chat, email [email protected].