Swear Words

Ocean Made Seafood – A fresh approach for an old-school industry.

  • IDENTITY DESIGN
    PACKAGING DESIGN
    VEHICLE LIVERY
  • PHOTO — Lucas Allen

Established wholesaler Ocean Made Seafood needed to differentiate itself from its very conservative competitors in order to get into the best Melbourne restaurants. The owners knew that contemporary branding would set them apart and resonate with the chefs they wanted to reach.

Since the rebrand, Ocean Made Seafood has expanded its facilities dramatically, adding a retail shop at its main facility and a new processing facility to handle larger quantities.

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We exist to fulfil the potential of good things made by passionate people.

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Our core team is: Scott Larritt (Creative Director/Founder), Garet Field-Sells (Studio Manager) and Yarron Frauenfelder (Lead Designer).