Swear Words

Pico Chocolate – Strong shelf impact for a new brand.

  • ART DIRECTION
    IDENTITY DESIGN
    ILLUSTRATION
    PACKAGING DESIGN

A premium chocolate range launching in an already visually busy environment, Pico required impactful, contemporary branding and packaging whilst giving a nod to its Swiss chocolate-making heritage.

Our solution is inspired by Swiss poster art and its bold geometric forms reinterpreted as flavour and texture cues in the context of an abstract mountain range designed to lend strong shelf impact. The imagery was inspired by the concept of ‘peak’, the literal meaning of pico.

Pico Chocolate has become a successful FMCG brand and is stocked in independent grocery stores throughout Australia.

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Swear Words works with founder-led businesses with clear ambition and a brand that needs to carry it.

Through strategy, naming, identity, packaging and language, we turn the value inside a business into something people can understand, remember and choose.

Since 2003, we’ve helped brands across food, drink, hospitality and beyond find their shape, sharpen their voice and earn their place.

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For more information or just a chat, email [email protected].