Swear Words

Fairbank – A refreshingly familiar label redesign.

Fairbank by Sutton Grange
  • COPYWRITING
    IDENTITY DESIGN
    PACKAGING DESIGN
    PRODUCTION MANAGEMENT
    TYPOGRAPHIC DESIGN
  • photographer — Bridget Mac

Fairbank wines represent the more contemporary, bright and fruit-forward expressions from Central Victoria’s Sutton Grange Winery. Balancing familiarity and modernity, the label design reinterprets traditional premium cues to communicate the special and unique characteristics of each variety. Halliday 2024 Rosé of the Year – Sutton Grange Winery Fairbank Rosé 2022 Central Victoria Zone – 97 points.

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Fairbank by Sutton Grange
Fairbank by Sutton Grange
 

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Established in 2003, Swear Words is a creative studio specialising in brand identity design. We create brand names, strategies, messaging, visual identity systems and brand applications across all media.

We exist to fulfil the potential of good things made by passionate people. Whether you are a small-scale regional producer, growing service business or global entity – if you share a passion for your work and a desire to inspire joy, bring hope and cause positive change, we’ll make a great team.

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