Swear Words

Fairbank – A refreshingly familiar label redesign.

Fairbank by Sutton Grange
  • COPYWRITING
    IDENTITY DESIGN
    PACKAGING DESIGN
    PRODUCTION MANAGEMENT
    TYPOGRAPHIC DESIGN
  • photographer — Bridget Mac

Fairbank wines represent the more contemporary, bright and fruit-forward expressions from Central Victoria’s Sutton Grange Winery. Balancing familiarity and modernity, the label design reinterprets traditional premium cues to communicate the special and unique characteristics of each variety. Halliday 2024 Rosé of the Year – Sutton Grange Winery Fairbank Rosé 2022 Central Victoria Zone – 97 points.

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Fairbank by Sutton Grange
Fairbank by Sutton Grange
 

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Swear Words works with founder-led businesses with clear ambition and a brand that needs to carry it.

Through strategy, naming, identity, packaging and language, we turn the value inside a business into something people can understand, remember and choose.

Since 2003, we’ve helped brands across food, drink, hospitality and beyond find their shape, sharpen their voice and earn their place.

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