Swear Words

Fairbank – A refreshingly familiar label redesign.

Fairbank by Sutton Grange
  • COPYWRITING
    IDENTITY DESIGN
    PACKAGING DESIGN
    PRODUCTION MANAGEMENT
    TYPOGRAPHIC DESIGN
  • photographer — Bridget Mac

Fairbank wines represent the more contemporary, bright and fruit-forward expressions from Central Victoria’s Sutton Grange Winery. Balancing familiarity and modernity, the label design reinterprets traditional premium cues to communicate the special and unique characteristics of each variety. Halliday 2024 Rosé of the Year – Sutton Grange Winery Fairbank Rosé 2022 Central Victoria Zone – 97 points.

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Fairbank by Sutton Grange
Fairbank by Sutton Grange
 

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Since 2003, Swear Words has helped founder-led businesses turn good products and services into brands people want, remember and choose.

We work across naming, strategy, copy and identity, shaping the decisions that make a brand sharper: what it’s called, what it stands for, how it looks on a shelf, and how it feels in someone’s hand, kitchen, fridge or daily routine.

We’re best with people who care deeply about what they make. Regional producers getting ready for the shelf, service businesses growing beyond word of mouth, and larger teams that still want founder-level care in every decision.

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