Swear Words

March Bar & Ides – From pop-up to Melbourne institution.

  • BRAND STRATEGY
    IDENTITY DESIGN
    PACKAGING DESIGN
    WEBSITE DESIGN
  • Photographer — Rebecca Newman

Hatted Melbourne restaurant Ides began as a once-a-month pop-up by former Attica sous chef Peter Gunn and is now a local stalwart on the iconic Smith Street, Fitzroy. Post covid, Pete opened March Bar in the vacant shop next door to Ides so diners can indulge in a bar-friendly version of the Ides menu and/or pre/post-dinner cocktails and exquisite sherries, wines & sake. Fast forward to 2023 and March is the TimeOut bar of the year winner!

Read More
SW_PROJECT_IDES2
SW_PROJECT_IDES3
SW_PROJECT_IDES4
SW_PROJECT_IDES5
SW_PROJECT_IDES6
SW_PROJECT_IDES8
SW_PROJECT_IDES7
SW_PROJECT_IDES9
SW_PROJECT_IDES10
 

VISIT
96 Bank St, South Melbourne, VIC 3205

EMAIL
[email protected]

CALL/WHATSAPP
+61 497 932 782

SOCIALS
Instagram
Linkedin
Pinterest

NEWSLETTER
sign up

Established in 2003, Swear Words is a creative studio specialising in brand identity design. We create brand names, strategies, messaging, visual identity systems and brand applications across all media.

We exist to fulfil the potential of good things made by passionate people. Whether you are a small-scale regional producer, growing service business or global entity – if you share a passion for your work and a desire to inspire joy, bring hope and cause positive change, we’ll make a great team.

Check out our google reviews.

For more information or just a chat, email [email protected].