Swear Words

Furneaux Distillery – Australia’s Maritime Whisky

  • ART DIRECTION
    BRAND STRATEGY
    CONCEPT
    IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN
  • AWARDS — BEST AWARDS GOLD 2022
  • CREDITS — Photography: Garet Field-Sells, Dominic Xavier, Jack Hawkins, Adam Gibson

Contrasting a harsh environment with the smooth refinement of their product, Furneaux Distillery’s branding and packaging feel authentic to Flinders Island, Tasmania. Inspired by their connection to the ocean and its persistently vast horizon, the design evokes a sense of maritime utility – rugged, functional, resourceful and enduring.

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Since 2003, Swear Words has helped founder-led businesses turn good products and services into brands people want, remember and choose.

We work across naming, strategy, copy and identity, shaping the decisions that make a brand sharper: what it’s called, what it stands for, how it looks on a shelf, and how it feels in someone’s hand, kitchen, fridge or daily routine.

We’re best with people who care deeply about what they make. Regional producers getting ready for the shelf, service businesses growing beyond word of mouth, and larger teams that still want founder-level care in every decision.

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