Swear Words

Furneaux Distillery – Australia’s Maritime Whisky

  • ART DIRECTION
    BRAND STRATEGY
    CONCEPT
    IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN
  • AWARDS — BEST AWARDS GOLD 2022
  • CREDITS — Photography: Garet Field-Sells, Dominic Xavier, Jack Hawkins, Adam Gibson

Contrasting a harsh environment with the smooth refinement of their product, Furneaux Distillery’s branding and packaging feel authentic to Flinders Island, Tasmania. Inspired by their connection to the ocean and its persistently vast horizon, the design evokes a sense of maritime utility – rugged, functional, resourceful and enduring.

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Established in 2003, Swear Words is a team of creative minds specialising in brand naming, strategy, copywriting, and identity design. We exist to fulfil the potential of good things made by passionate people – whether you are a small-scale regional producer, growing service business or global entity – if you share a passion for your work and a desire to inspire joy, bring hope and cause positive change, we’ll make a great team.

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