Swear Words

Chow Cacao – A cheerful identity and packaging for a Byron Bay chocolate brand.

Chow Cacao Vegan Organic Chocolate from Byron Bay
  • IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN
  • Photo — Studio Tropico & Grant Tyrrell

Chow Cacao handcrafts raw organic vegan chocolates in laid-back Byron Bay. The new identity and packaging draws from the relaxed, healthy and happy nature of the place — its cheerful look makes people feel good and sends a promise of quality and deliciousness.

Since the rebrand, Chow Cacao launched two new flavours and released a range of creamy mylk bars. After all, you can never have enough chocolate…

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Chow Cacao Vegan Organic Chocolate from Byron Bay
Chow Cacao Vegan Organic Chocolate from Byron Bay
Chow Cacao Vegan Organic Chocolate from Byron Bay
Chow Cacao Vegan Organic Chocolate from Byron Bay
 

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Since 2003, Swear Words has helped founder-led businesses turn good products and services into brands people want, remember and choose.

We work across naming, strategy, copy and identity, shaping the decisions that make a brand sharper: what it’s called, what it stands for, how it looks on a shelf, and how it feels in someone’s hand, kitchen, fridge or daily routine.

We’re best with people who care deeply about what they make. Regional producers getting ready for the shelf, service businesses growing beyond word of mouth, and larger teams that still want founder-level care in every decision.

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