Swear Words

Kura Kura – Canning the spirit of Bali.

  • BRAND STRATEGY
    COPYWRITING
    IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN
  • Photography — Dennis Arthur, Ruben Panggabean, Kinship Studio, Sharon Angelia, Tomato Red Studios

Kura Kura, Indonesian for “turtle”, is changing the landscape of Balinese beer — bringing a preservative, additive-free, and low-ABV option to the scene. We designed the brand identity and packaging to capture contemporary Bali’s vibrancy and freedom. The symbol is a tribute to the ocean’s significance in Balinese culture, symbolising the meeting of waves and land and the fins of marine mammals. It also subtly nods to the kites in the expansive blue Balinese sky, while the traditional textiles and iconography of the island inspire brand colours and patterns.

2020 AGDA Awards Packaging – Merit
2020 AGDA Awards Identity Design – Finalist

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BRIEF

“Create brand presence to support our ambition of becoming the number one craft beer in Indonesia – premium, restrained, unique and enduring but also friendly, fun, positive and approachable with global appeal. A design that represents the modern Balinese lifestyle.”

APPROACH

Kura Kura’s brand identity and packaging are designed to both capture the vibrancy of the contemporary Balinese lifestyle and express their core values of freedom, relaxation, escape and compassion.

The logotype and symbol pay respect to the ocean coming to land, the flipper-y fin shapes of marine mammals and vintage surfboards – the design system is flexible with multiple lockup options for large-scale, wide format, vertical and small spaces.

Kura Kura’s brand colours are inspired by the iconic moments and beautiful landscapes of Bali, chosen to both aid flavour communication of the beers and subconsciously connect with the natural environment. Also, as a nod to the rich historical tradition of Balinese textiles, a black and white gingham pattern is used sparingly in the visual identity and serves as the underlying grid structure for their visual communications.

 
 
 
 

OUTCOME

“We are super happy with how the brand has translated into the real world. Over the past two and a half years we have really built a very strong brand across Bali, Jakarta and the rest of the country.

I believe the way the brand looks has really helped us not only gain favour with consumers but also build our culture internally. The fact that we are design-forward really attracted the right type of people to want to come join us on our mission. Also the community of people that love our beers I believe are very much influenced by our visual language.

Swearwords has really set us up for success in terms of ongoing brand development by creating a very strong brand guideline.

We are now the number 1 craft beer brand in Indonesia and hope to continue this growth domestically and internationally.”

Putu Wiranatha
Owner

 

Swear Words were a dream to work with in launching our craft beer Kura Kura. They understood our brief and delivered an exceptional final brand identity. I highly recommend working with the team for any design projects.

Putu Wiranatha
Owner

 

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Established in 2003, Swear Words is a creative studio specialising in brand identity design. We create brand names, strategies, messaging, visual identity systems and brand applications across all media.

We exist to fulfil the potential of good things made by passionate people. Whether you are a small-scale regional producer, growing service business or global entity – if you share a passion for your work and a desire to inspire joy, bring hope and cause positive change, we’ll make a great team.

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For more information or just a chat, email [email protected].